How Different Companies Advertise on Instagram

Social media has become a major online platform in the current digital age. One of the most well known social media pages is Instagram, a popular image sharing site. Many businesses use Instagram to advertise and engage customers. These include retailers, the service industry, and online sportsbooks. If your business is not on Instagram, you could be missing out on great free advertising. We’ll take a look at how different companies advertise on Instagram.

Advertising on Instagram

Personal vs Business Profiles

Instagram offers two primary types of profiles, personal and business. Be sure that you use a business profile if you are planning to advertise on Instagram. If you have a personal profile already, don't worry. You can easily switch to a business account in the settings.

By using a business profile, you can publish ads more easily. Potential customers can also contact you right from your Instagram page. Finally, you get access to several analytical tools which let you see how many people your posts are reaching.

Use a Photo that Represents your Brand

Choosing a proper photo for your profile is vital, as this will be the first thing most people see. Instagram is primarily a photo-sharing platform. Your photo should be a good representation of what your company is about.

You want the picture to capture the reader's attention. If someone is just scrolling through a list, the photo should get them to click on your profile rather than continue scrolling. Tagging your photo correctly is also crucial, so it appears in searches. Use any tags that are related to your company and the products or services you sell.

Use a mix of Photo and Video

While Instagram is primarily photo-based, don’t forget that you can add videos as well. Videos can be video files, but you can stream live videos too. Video content can be a great way to engage with your audience. Keep in mind live videos will disappear after 24 hours.

In the videos, you can talk about your products or other aspects of your business. You can also answer questions customers have or find other ways to engage. Overall it can be a powerful tool for your business when used appropriately.

Engage Directly With Other Instagram Users

It’s good for any business to look engaging and approachable. Be sure to reply to DMs (direct messages) in a timely manner. You should also respond to any questions people ask in the comments.

By following other pages, you can also expand your reach. Simply liking other comments or posts is also another great way to connect with people. Don’t just make posts and never engage with others.


With over 1 Billion users, Instagram is a major online platform. It’s possible to connect with a whole new customer base for your business. Instagram is essentially free advertising, so it's best to utilize it as much as possible. With our tips above, you can get started with your Instagram account today.

14 May 2021