Some brands struggle to reach young people who could be great, loyal customers for their products and services. Fortunately, Instagram marketing is a great way to reach these groups. However, some companies struggle to get started in this area and build campaigns that stand out on the user's feed. This blog has all sorts of information that makes it easy to create Instagram ad campaigns that have a significant impact and achieve impressive results. Everything will be covered, from the type of photos that make the biggest impact to measuring the results of a campaign and working to improve it.
Types of Instagram Advertisements
13 Jun 2021
Instagram ads take various forms. Some of these include collection adverts, carousel adverts, video adverts, photo adverts, and story adverts. IGTV and explore ads are yet other types of Instagram ads. Each of these ads works differently to achieve different goals, depending on your business.
How Different Companies Advertise on Instagram
14 May 2021
Social media has become a major online platform in the current digital age. One of the most well known social media pages is Instagram, a popular image sharing site. Many businesses use Instagram to advertise and engage customers. These include retailers, the service industry, and online sportsbooks. If your business is not on Instagram, you could be missing out on great free advertising. We’ll take a look at how different companies advertise on Instagram.
Advertising on Instagram
Personal vs Business Profiles
Instagram offers two primary types of profiles, personal and business. Be sure that you use a business profile if you are planning to advertise on Instagram. If you have a personal profile already, don't worry. You can easily switch to a business account in the settings.
By using a business profile, you can publish ads more easily. Potential customers can also contact you right from your Instagram page. Finally, you get access to several analytical tools which let you see how many people your posts are reaching.
Use a Photo that Represents your Brand
Choosing a proper photo for your profile is vital, as this will be the first thing most people see. Instagram is primarily a photo-sharing platform. Your photo should be a good representation of what your company is about.
You want the picture to capture the reader's attention. If someone is just scrolling through a list, the photo should get them to click on your profile rather than continue scrolling. Tagging your photo correctly is also crucial, so it appears in searches. Use any tags that are related to your company and the products or services you sell.
Use a mix of Photo and Video
While Instagram is primarily photo-based, don’t forget that you can add videos as well. Videos can be video files, but you can stream live videos too. Video content can be a great way to engage with your audience. Keep in mind live videos will disappear after 24 hours.
In the videos, you can talk about your products or other aspects of your business. You can also answer questions customers have or find other ways to engage. Overall it can be a powerful tool for your business when used appropriately.
Engage Directly With Other Instagram Users
It’s good for any business to look engaging and approachable. Be sure to reply to DMs (direct messages) in a timely manner. You should also respond to any questions people ask in the comments.
By following other pages, you can also expand your reach. Simply liking other comments or posts is also another great way to connect with people. Don’t just make posts and never engage with others.
With over 1 Billion users, Instagram is a major online platform. It’s possible to connect with a whole new customer base for your business. Instagram is essentially free advertising, so it's best to utilize it as much as possible. With our tips above, you can get started with your Instagram account today.
How Much Does It Cost to Advertise on Instagram?
3 May 2021
Instagram is actually one of the most popular social platforms. How much do Instagram ads cost? Well, there's no such thing as fixed cost when it comes to Instagram ads. The cost varies depending on such factors as time of the year, ad format, and targeting.
Is Instagram Good for Advertising?
11 Apr 2021
With millions of visitors daily, Instagram commands a considerable following, which can quickly turn into potential customers for whatever business you're marketing. Hence, failure to take advantage of this platform would mean that you're losing out on a significant opportunity to make your business known to the world.